Google’s Inroads into Mobile Marketing
Last week Google launched the mobile version of AdSense and they are heavily promoting it on the AdWords side of things as well. They are giving free click-throughs for the next couple months to get the word out.
While not a lot of details were provided when Google purchased Zingku, more details are coming out.
Zingku’s platform lets users build mobile social networks designed to share content, like photos, push out polls and poll results, and communicate through text messages, e-mail, and IM.
The most interesting application, at least from Google’s perspective, has to be Zingku’s flyer function. The flyer program lets merchants send Zingku members promotional messages like discount codes.
source: InformationWeek
